Small Business Marketing: 7 Tips to Help You Market Your Small Business

small business marketing

Written by Meta for Business Team, Orginal Article Published

We know that small businesses like yours come up against time, money, resources and knowledge constraints when figuring out how to market your business. But small business marketing doesn’t need to take up too much of your schedule or budget, nor will it require the support of an entire marketing team.

Use the techniques and tips below to help you get started with marketing your small business. We’re covering a range of methods, like getting your business idea in front of new people using hashtags and making your ad creative work harder for you.

How to market a small business

  1. Use hashtags on Instagram.
  2. Create personalized ads.
  3. Take good social media photos for your business using just your phone.
  4. Keep video ads short.
  5. Include company branding in your ad creative.
  6. Write impactful copy.
  7. Apply filters and use Instagram editing tools to remix your photos.

Read on for more guidance on each tip.

1. Use hashtags on Instagram.

When you post on Instagram, hashtags turn topics and phrases into clickable links in your posts and stories. When people explore these hashtags, they’ll see all of the related content that’s been posted, making hashtags a great way to get your content in front of new people.

For example, thousands of small businesses are sharing their story and reaching people around the world by posting with #DeserveToBeFound. Market your business by making a post, writing a caption that shares why your business deserves to be found and include #DeserveToBeFound so that people around the world can see and engage with your post. To help you get started, we created a few free posters that you can use. Download them now and share your story with #DeserveToBeFound.

2. Create personalized ads.

Personalized ads are shown to people based on information about who they are, which includes their interests and behaviors. Personalized ads are an essential business tool, connecting businesses of all sizes to the people who are most likely to be interested in what they offer.

This type of advertising can help you reach people who have shown interest in your products online or find new audiences similar to your best customers. Since personalized ads reach the people who are most likely to be interested in what you offer, they help you make the most of your budget as you work to get new products and services off the ground. Log into your business account on Facebook and get started creating an ad.

3. Improve your brand photography — with just your cell phone.

You don’t need a DSLR camera or a professional photographer to take your photos. You can take high-quality shots with your phone. In order to ensure the photos you shoot with your mobile device are high resolution and come out clear and high quality, here are a few tips:

  1. Reduce motion and avoid blur. Keep a steady hand or stabilize your device with something like a tripod.
  2. Avoid screenshots and screen recordings, which reduce the image size. Try to use the original photography or file.
  3. Avoid using the zoom feature of your device as it can pixelate your image. If you want a close-up shot, physically move closer to your subject.
  4. Have a well-lit environment, the better the lighting the more detail you can capture. The best case scenario is you are near a window with natural light – but if that’s not possible, make sure you’re near enough artificial light that your image comes out clear.

Learn more about taking the guesswork out of your creative.

4. Keep video ads short.

Keep your videos short, especially when using them for ads. We recommend posting videos that are under 15 seconds, because of how much time people on Facebook and Instagram tend to spend watching videos that show up in their feeds. This guidance doesn’t include things like Live Videos or Reels, which are meant to be longer.

You’ll also want to design your video ads and stories for a sound off viewing experience. Oftentimes people are watching videos when they can’t have sound on, so your message should be clear without it.

Here are a few tips for designing for sound off:

  • Use text and graphics to deliver your message. Apps like Canva can help.
  • Consider captions if people are talking
  • Layer multiple photos and videos to visually communicate

Learn more mobile video best practices.

5. Include branding in your ad creative.

Including your company branding can help create strong brand awareness. Consider adding your brand colors or a logo in the image. If you’re creating a video, make sure you introduce your brand in the first three seconds. People may not always watch a whole 15-second video, so don’t wait until the end.

6. Write impactful copy.

We’ve heard that businesses of all sizes can struggle with writing effective copy. Here are a few tips and an example below to get you started:

  • Keep captions short, clear and to the point.
  • Lead with call to action or value offer
  • Use engaging words to share new information from the start of your caption

7. Apply filters and use Instagram editing tools to remix your photos.

You can always just use the photos or videos you take, but sometimes you’ll want to edit them or change them up a bit.


Applying a filter to your photo can completely change the way it looks. In order to keep your photos consistent, we recommend choosing one or two that you will always use and sticking with those. Keeping your creative consistent helps reinforce your brand.

Instagram Editing Tools

You can also enhance your photos with the editing tools within Instagram. Here you can crop, adjust your photo to make sure it’s straight, or change the lighting, contrast and more. Here are a few tips to help you get started:

  • Increasing the brightness can help your photo pop, but be sure not to overdo it or your photo will look overexposed.
  • The Contrast tool will make shadows appear darker and highlights other areas.
  • Use the crop tool to remove any distractions or help draw the eye to the part of the image you want people to focus on.

Instagram Stories

  • Just like when editing a photo post, you can add filters to your Stories.
  • Change the font, color, and size of your text to complement your photo or video.

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